Model to incorporate TIC into MIPYMES in the hotel sector

Abstract

The research's fundamental purpose was to structure a model to incorporate TIC in the MIPYMES of the hotel sector of the city of Monteria. The research was developed with a mixed approach and an exploratory scope. The validation of the model in three organizations in the hotel sector with basic, intermediate, and advanced use of TIC will check that the competitive benefits resulting from the TIC implemented in said hotels are equivalent or correspond to their characterization's competitive benefits. Although the model to incorporate TIC was conceived to be implemented in the hotel sector of the city of Monteria, it can also be implemented by any hotel regardless of its size and geographical location. It takes into account the processes that are developed in this type of organizations at the local, regional, national and international levels and the technological applications (TIC) proposed to encompass all these processes. The model can be adapted to any other economic sector; for it, the TICs that would make up level 2 control of operational processes and their benefits must be identified since they are different for each sector. The model is aligned with the Ministry of TIC policies - MinTIC in the sense that they seek that entrepreneurs in the hotel sector take ownership of the use of technologies to be more competitive.