Medición de la satisfacción de clientes en clínicas y hospitales de Bucaramanga y área metropolitana


Authors

  • Elidía Galvis
  • Néstor Ortiz

DOI:

https://doi.org/10.22517/23447214.1483

Abstract

Considerando1 la importancia que los clientes tienen para la supervivencia de las organizaciones, se realiza el presente estudio en la ciudad de Bucaramanga y su Área Metropolitana, con el propósito de identificar la gestión que realizan las clínicas y hospitales en cuanto a la medición de la satisfacción de sus clientes. Para hacerlo, se seleccionaron 17 instituciones y en ellas se aplicó un instrumento conformado por 17 preguntas, el cual hizo parte de la investigación desarrollada.

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Published

2011-12-30

How to Cite

Galvis, E., & Ortiz, N. (2011). Medición de la satisfacción de clientes en clínicas y hospitales de Bucaramanga y área metropolitana. Scientia Et Technica, 3(49), 92–97. https://doi.org/10.22517/23447214.1483

Issue

Vol. 3 No. 49 (2011)

Section

Industrial

License

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