APLICACIÓN DEL ANÁLISIS FACTORIAL A LA INVESTIGACIÓN DE MERCADOS. CASO DE ESTUDIO


Authors

  • OMAR MONTOYA SUÁREZ

Abstract

Este trabajo muestra los resultados de la técnica factorial aplicada a un estudio de mercado que busca identificar la percepción que tienen los consumidores acerca de las distintas cadenas de supermercados de las ciudades de Pereira y Dosquebradas en el Departamento de Risaralda, Colombia.

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Published

2007-01-08

How to Cite

MONTOYA SUÁREZ, O. . (2007). APLICACIÓN DEL ANÁLISIS FACTORIAL A LA INVESTIGACIÓN DE MERCADOS. CASO DE ESTUDIO. Scientia Et Technica, 1(35). Retrieved from https://revistas.utp.edu.co/index.php/revistaciencia/article/view/5443

Issue

Vol. 1 No. 35 (2007)

Section

Industrial

License

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